A century ago, the average work week was 80 hours. Today it's 36 and falling. Remote work, four-day weeks, and early retirement give people more time and money to spend on themselves than ever before.

AI will accelerate this. As it automates knowledge work, free time expands. People will spend that time on what matters to them — play, recovery, connection, self-improvement. The experience economy becomes one of the defining sectors of the next decade.

For two decades, venture capital chased software. That's changing. AI is consolidating around a handful of dominant platforms, and capital is looking for somewhere else to go.

The physical consumer world has unbeatable moats against AI. More institutional capital will flow into the sector in the coming years. This will drive M&A, roll-ups, consolidation, and higher exit valuations. Today is the right time to enter.

We write $0.5–2M checks and are happy to lead early-stage rounds or be the first investor in. Our portfolio is concentrated at 15–20 companies, which means we have the capacity to actually help: supporting follow-on raises, structuring other capital needs (debt, working capital, etc.), advising on strategy, making intros, and whatever else it takes.

What we look for:

We believe in a future where people are healthier, more connected, and more alive. Where the abundance created by AI translates into lives that are joyful, caring, driven, conscious, and fun — not depressed, addicted, and senseless.

Secret Villa exists to help visionary founders build brands where people show up, connect, and belong — founders shaping the future into one we actually want to live in.